Posts tagged with SEOPAN

(II) CONSTRUMAT 2011: Construction fair in Barcelona

23 September, 2012 No Comments

Construmat 2011 focused on internationalization and in recapturing the refurbishment business, which is growing at a rate of 11%.

In the process of Internationalization, an agreement was reached with the China Council for the Promotion of International Trade (CCPIT)  – 中国 国际 贸易 促进 委员会 – whose goal is the promotion of international trade, developing economic agreements with foreign countries through the creation of professional networking to export the construction exhibition into China. The show took place in July, 2012 in Beijing, to which 200 local and international organizations attended, and who performed many activities dedicated to sustainable construction. The China Council promoted the participation of exhibitors, visitors and the industry associations in the country.

It is difficult for European companies to compete with the prices of major Chinese builders, however they can compete in the products’ quality. The idea was that Construmat China, besides offering sustainable products, offered finished products such as faucets, fences, painting and ceramics.

Here are some highlights regarding the current Chinese real estate market (some mentioned in previous posts):

1-For the most part, the idea of refurbishing buildings is not shared by Chinese, and as a consequence buildings degrade within few years, which are then subject to demolition, and then rebuilt from ground. In general, the quality of the materials used in construction is not good which brings to the eye the need to restore / paint facades.

2 – However, the Chinese market demands a European based design for their homes. The demand for designers / architects for residential or resort projects of a European – Spanish style can be very attractive. In fact, in one of the Chinese real estate fairs I visited last year, a leading developer requested a European technician capable of completing a Spanish-style design for a residential mega-project.

Brazil could be the next destination to host this fair with its own brand despite the deal not being closed yet. It is a country that everyone talks about. It’s a popular country given its economic growth, its upcoming sporting events (Olympic Games…), and for being an emerging market with great growth potential… The fair would be a great gateway to the Latin American market!! In the show held in Barcelona last year, ​​Brazil was the foreign country with the highest number of exhibitors.

The Manifest: The construction sector joined hands and elaborated a manifest in which they demanded support to overcome the crisis. They requested measures to support new construction, rehabilitation, and to maintain the appropriate level of investment in building as well as the level of attraction of foreign buyers for the residential sector. This was presented by the President of Construmat, J. Miarnau (Comsa-Emte), along with SEOPAN, the Association of Builders and Promoters (APCE), and the Colleges of Spanish Architects.

Sustainability: I would like to stress the European Solar Decathlon, a competition of scale models of solar buildings that involved fifteen European countries. A forum dedicated to sustainable thinking, with national and international presentations.

Rehabilitation in Spain: is the segment within the construction sector that is experiencing considerable growth.