Posts tagged with Construmat 2011

(I) Construmat 2011: Internationalization process to China and possibly to Brazil

20 September, 2012 No Comments

(Video with English Subtitles)

Construmat 2011, the International Exhibition of construction that was held in Barcelona in 2011, renewed its biennial meeting announcing its progress despite the crisis. The Organization signed an agreement for this show to take place in China in 2012, aiming to help the brick industry penetrate in the Asian market. At the same time they were also awaiting to close a deal with Brazil, to host the show there, with the consequent impact on the Latin American market.

In Spain, it is the most important exhibition of the construction industry, and in Europe one of the largest along with Batimat. The following take place during the show:

* Is a place where builders, developers, architects, and manufacturers of materials converge.

* New processes and developments of innovative materials arise.

* It is a meeting point to analyze, discuss and present the major technology releases, market news, and new industry trends.

Due to the current crisis, demand for construction material has fallen in Europe. Companies that want to grow must go outside (which is also a way to dispose of the surplus in construction machinery that Spain currently holds). Construmat helps especially SME’s, which are the ones that present more difficulties to send missions to China, by participating on their expansion process and advising them about the peculiarities of  other markets (i.e the large Chinese market). Construction is growing dramatically in China due to the internal migration of people from rural areas to the big cities (which I explained in previous posts).

The internationalization of companies that manufacture building materials that were already positioned in other foreign markets, has allowed them to increase their sales (i.e. the group Cosentino, producer of Silestone). According to an interview published by El País, May 15, 2011, Cosentino was well positioned in the U.S. market and stated that 70% of its revenues were from outside of Spain, and hoped to reach 82% in 2013. Its main projects during 2011 were to enter in Asia and Latin America, and to have a total of 30 people in their ​​R&D department, currently focusing its research on new technologies and designs, such as ECO (its organic product, winner of a European award…) “What gives us strength is to do different things“.