Posts in Category International events

MWC – Welcome mobile – Barcelona

27 February, 2013 No Comments

The Mobile World Congress, or the spot where the mobile industry reunites to do business.

Barcelona, ​​chosen as the capital of the world for mobiles, has been hosting this show since 2006 becoming a referent in new technologies.

The WMC is presented as a showcase for innovation, as well as an opportunity to find industrial partners that may help one develop new technologies… You must take into account that this sector can change very quickly, as we have seen in recent years; a new service that nobody knew or expected may occur at any time influencing the entire sector. If we look back in the last few years, we’ve had a shift from the WEB stage to the social networking sites (i.e. this YouTube video where Michelle Obama shakes up the social network has had 2 million hits in only 24 hours).

and Apps are today’s deal…. .

What will the WMC surprise us with this time? Can’t wait to see it! There will be up to 1,500 companies (Huawei, Samsung, Motorola, Sony, Vodafone, Telefonica, only to mention a few)…. and Privalia, Lets Bonus, Groupalia, Spamina, Digital Legends Entertainment, Zyncro, Abertis Telecom among the local ones….

The mobile world doesn´t pair up with the Spanish crisis, it is estimated that in Spain 16 million people are connected to the network through their smart phones. People can´t manage without their cell phone. In many different sectors of the economy, and specially in the real estate sector, we have reinvented the way we work with new technologies, with cell phones having the greatest impact. We’ve become use to be reachable and connected, resulting in one of the most important part of our life. For example forgetting your cell phone at home may have an impact on your schedule, your work, and even your personal life, and not far from today in trouble with payments. In short, it has become a tool for survival in our day to day, that keeps on covering more and more functions.

The unstoppable tech innovation introduces changes in people’s needs, creating a new social trend that encourages these industries to never stop growing. And we are not talking about a single industry, because it encompasses many others: telephones, hardware or content, in addition to other companies / brands with presence in the mobile or tablet markets.

The mobility sector ignites the emergence of new companies and new jobs, especially in the area of ​​Apps, where individuals with some technological expertise and an idea can develop applications that will be placed in the various market places; the selling points that smart phones offer (App Store, Android Market are the most popular).


(I) Construmat 2011: Internationalization process to China and possibly to Brazil

20 September, 2012 No Comments

(Video with English Subtitles)

Construmat 2011, the International Exhibition of construction that was held in Barcelona in 2011, renewed its biennial meeting announcing its progress despite the crisis. The Organization signed an agreement for this show to take place in China in 2012, aiming to help the brick industry penetrate in the Asian market. At the same time they were also awaiting to close a deal with Brazil, to host the show there, with the consequent impact on the Latin American market.

In Spain, it is the most important exhibition of the construction industry, and in Europe one of the largest along with Batimat. The following take place during the show:

* Is a place where builders, developers, architects, and manufacturers of materials converge.

* New processes and developments of innovative materials arise.

* It is a meeting point to analyze, discuss and present the major technology releases, market news, and new industry trends.

Due to the current crisis, demand for construction material has fallen in Europe. Companies that want to grow must go outside (which is also a way to dispose of the surplus in construction machinery that Spain currently holds). Construmat helps especially SME’s, which are the ones that present more difficulties to send missions to China, by participating on their expansion process and advising them about the peculiarities of  other markets (i.e the large Chinese market). Construction is growing dramatically in China due to the internal migration of people from rural areas to the big cities (which I explained in previous posts).

The internationalization of companies that manufacture building materials that were already positioned in other foreign markets, has allowed them to increase their sales (i.e. the group Cosentino, producer of Silestone). According to an interview published by El País, May 15, 2011, Cosentino was well positioned in the U.S. market and stated that 70% of its revenues were from outside of Spain, and hoped to reach 82% in 2013. Its main projects during 2011 were to enter in Asia and Latin America, and to have a total of 30 people in their ​​R&D department, currently focusing its research on new technologies and designs, such as ECO (its organic product, winner of a European award…) “What gives us strength is to do different things“.

(III) Real Estate in CHINA: Real Estate fair

20 September, 2012 No Comments

* Overseas Property & Investment Show-Beijing. * International Real Estate Fair-Dalian (April 2011). Exponents of the rapid growth of the housing market in recent years.

Being able to attend to both fairs gave me an idea of ​​the volume of business that the real estate sector moves in this part of the world. It is surprising to see how vague foreign investment is in the residential market, and not just Spanish, but European or American investment in this huge potential market (has an estimated population of 1,500 million). To outline some examples, there were English real estate developers (they’ve been introduced in China via Hong Kong), some Canadian developers, and only one Spanish developer (sold Chinese customers the Spanish product). The remaining foreign representation was made up of some other Asian countries, such as Malaysia, Singapore, Korea, Thailand, always as product vendors of their own material, since they are easily accessible to Chinese customers by its geographical proximity and generally with great weather.

These are some of the market trends offered in both fairs:

1 – A house or an apartment in European style communities, with clear influence from the French, Spanish, or Italian styles…, In many cases, located on the outskirts of large cities, since high speed rails allow a rapid communication with downtown.

2 – At the same time, a futuristic oriental architecture is rising in China (as I stated in my last post;  Mad Architects Studio in Beijing).

3 – A flat in the city, or near it. The last case referred to the second or third ring depending on its distance from the center of the city. For example, we would find these new skyscrapers whose floors are pretty much alike, are built in a simplistic way, do not attempt to follow any architectural trend, and whose solely purpose is to host as many people as possible.  That is to meet the needs arising from the internal migration that China is suffering. These flats are characterized to have 1 or 2 rooms (with little light), and long corridors.
Right now, it seems that China has become the leading country in the amount surface built each year: around 2 Billion square meters per year in recent years. About 30% of the world’s concrete and steel is used in China’s construction. In contrast, these buildings don’t last long, and buyers are not interested in second hand properties. In Europe instead (i.e. Spain), the second hand market is quite active, where remodeling is a common practice because houses last on average 50-60 years. In some cases, especially in large cities even more than 50 or 60 years as we intend to protect our historic patrimony. In addition, the owner of an apartment in Europe is also owner of the land on which the building is built.

In the Chinese model, land is state property and the buyer of an apartment has only the right on the ground for 70 years. The state auctions the land to private or public developers, creating the main source of revenue for local governments. This explains in part why so many are demolished in order to build new ones: the more space, the more buildings can be built.

New York Museum of America: Monopoly (game) of gold and diamonds.

8 September, 2011 No Comments

A real estate fiction that holds on to the crisis.

This is a version of the popular board game Monopoly created by the jeweler Sidney Mobell in 1988, ordered by toymaker Hasbro, the company that commercializes the game, and that carries a value of $2 million. This version was not marketed, instead was donated to the Smithsonian’s Museum of Natural History, who then lent it to the New York’s Museum of Finance located on Wall Street for a few months, and became the museum’s newest attraction.

No need to explain the dynamics of this game, which we all know and have enjoyed since its inception

The following pieces of the game are made with gold; the board, the street cards, its chips and the dices. The hotels are decorated with sapphires and the houses with rubies on top of the chimneys. The dots on the dices are diamonds, and the famous streets, which could vary depending on which country or city the game was bought, are decorated with diamonds as well as the path from the prison to the parking lot.

There have been many versions of this game, noting the chocolate one made by Neiman Marcus.

 This game is intended to be a representation of the capitalist world we live in and the attractions of wealth accumulation, promoting competition, and the search for the best positions within the real estate market in different locations, and therefore of our society.

The Associated Press video gives a more detailed picture of the Monopoly as a piece of jewelry .

A peculiar version of the famous Forbes list ranking billionaires around the world, is the “Fiction Forbes List” which has also had some variations in the last few years; Mr. Monopoly, who had amassed great wealth through real estate speculation and was at the top of the list early in the decade, has disappeared after losing his fortune, swept away by the crisis that hit real estate (subprime mortgages) in the United States. Instead, Uncle Scrooge (Donald Duck), invested his fortune in gold (a safe haven during the financial-real estate crisis) that increased his wealth even more scaling up to the top 5 in the Forbes-fiction list.